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数据处理

营销活动投入与转化分析

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分析用户导出的活动数据，计算 ROI、ROAS 和漏斗转化，比较不同渠道的归因结果。

让 AI 安装

github最新版本 0.1.1更新于 2026-10-21下载 2 次2 个版本

assets/sample_campaign_data.json

4.8 KB
1{
2 "journeys": [
3 {
4 "journey_id": "j001",
5 "touchpoints": [
6 {"channel": "organic_search", "timestamp": "2025-10-01T10:00:00", "interaction": "click"},
7 {"channel": "email", "timestamp": "2025-10-05T14:30:00", "interaction": "open"},
8 {"channel": "paid_search", "timestamp": "2025-10-08T09:15:00", "interaction": "click"}
9 ],
10 "converted": true,
11 "revenue": 500.00
12 },
13 {
14 "journey_id": "j002",
15 "touchpoints": [
16 {"channel": "paid_social", "timestamp": "2025-10-02T11:00:00", "interaction": "click"},
17 {"channel": "organic_search", "timestamp": "2025-10-06T16:45:00", "interaction": "click"},
18 {"channel": "email", "timestamp": "2025-10-09T08:00:00", "interaction": "click"},
19 {"channel": "direct", "timestamp": "2025-10-10T13:20:00", "interaction": "visit"}
20 ],
21 "converted": true,
22 "revenue": 1200.00
23 },
24 {
25 "journey_id": "j003",
26 "touchpoints": [
27 {"channel": "display", "timestamp": "2025-10-03T09:30:00", "interaction": "view"},
28 {"channel": "paid_search", "timestamp": "2025-10-07T10:00:00", "interaction": "click"}
29 ],
30 "converted": true,
31 "revenue": 350.00
32 },
33 {
34 "journey_id": "j004",
35 "touchpoints": [
36 {"channel": "organic_social", "timestamp": "2025-10-01T08:00:00", "interaction": "click"},
37 {"channel": "email", "timestamp": "2025-10-04T12:00:00", "interaction": "click"},
38 {"channel": "paid_search", "timestamp": "2025-10-08T14:00:00", "interaction": "click"},
39 {"channel": "email", "timestamp": "2025-10-11T09:00:00", "interaction": "click"},
40 {"channel": "direct", "timestamp": "2025-10-12T16:00:00", "interaction": "visit"}
41 ],
42 "converted": true,
43 "revenue": 800.00
44 },
45 {
46 "journey_id": "j005",
47 "touchpoints": [
48 {"channel": "paid_social", "timestamp": "2025-10-05T10:00:00", "interaction": "click"},
49 {"channel": "display", "timestamp": "2025-10-08T11:30:00", "interaction": "view"}
50 ],
51 "converted": false,
52 "revenue": 0
53 },
54 {
55 "journey_id": "j006",
56 "touchpoints": [
57 {"channel": "referral", "timestamp": "2025-10-06T14:00:00", "interaction": "click"},
58 {"channel": "email", "timestamp": "2025-10-10T09:30:00", "interaction": "click"},
59 {"channel": "paid_search", "timestamp": "2025-10-13T11:00:00", "interaction": "click"}
60 ],
61 "converted": true,
62 "revenue": 650.00
63 },
64 {
65 "journey_id": "j007",
66 "touchpoints": [
67 {"channel": "organic_search", "timestamp": "2025-10-04T08:30:00", "interaction": "click"}
68 ],
69 "converted": true,
70 "revenue": 200.00
71 },
72 {
73 "journey_id": "j008",
74 "touchpoints": [
75 {"channel": "paid_social", "timestamp": "2025-10-07T13:00:00", "interaction": "click"},
76 {"channel": "organic_search", "timestamp": "2025-10-09T10:00:00", "interaction": "click"},
77 {"channel": "email", "timestamp": "2025-10-12T15:00:00", "interaction": "click"}
78 ],
79 "converted": false,
80 "revenue": 0
81 }
82 ],
83 "funnel": {
84 "stages": ["Awareness", "Interest", "Consideration", "Intent", "Purchase"],
85 "counts": [10000, 5200, 2800, 1400, 420]
86 },
87 "segments": {
88 "organic": {
89 "counts": [5000, 2800, 1600, 850, 280]
90 },
91 "paid": {
92 "counts": [3000, 1500, 750, 350, 90]
93 },
94 "email": {
95 "counts": [2000, 900, 450, 200, 50]
96 }
97 },
98 "stages": ["Awareness", "Interest", "Consideration", "Intent", "Purchase"],
99 "campaigns": [
100 {
101 "name": "Spring Email Campaign",
102 "channel": "email",
103 "spend": 5000.00,
104 "revenue": 25000.00,
105 "impressions": 50000,
106 "clicks": 2500,
107 "leads": 300,
108 "customers": 45
109 },
110 {
111 "name": "Google Search - Brand",
112 "channel": "paid_search",
113 "spend": 12000.00,
114 "revenue": 48000.00,
115 "impressions": 200000,
116 "clicks": 8000,
117 "leads": 600,
118 "customers": 120
119 },
120 {
121 "name": "Facebook Awareness Q1",
122 "channel": "paid_social",
123 "spend": 8000.00,
124 "revenue": 12000.00,
125 "impressions": 500000,
126 "clicks": 5000,
127 "leads": 200,
128 "customers": 25
129 },
130 {
131 "name": "Display Retargeting",
132 "channel": "display",
133 "spend": 3000.00,
134 "revenue": 9000.00,
135 "impressions": 800000,
136 "clicks": 1200,
137 "leads": 80,
138 "customers": 15
139 },
140 {
141 "name": "LinkedIn B2B Outreach",
142 "channel": "paid_social",
143 "spend": 6000.00,
144 "revenue": 5000.00,
145 "impressions": 120000,
146 "clicks": 600,
147 "leads": 50,
148 "customers": 5
149 }
150 ]
151}

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