references/workflows/analysis-framework.md
7.3 KB查看排版效果| 1 | # Xiaohongshu Content Analysis Framework |
| 2 | |
| 3 | Deep analysis framework tailored for Xiaohongshu's unique engagement patterns. |
| 4 | |
| 5 | ## Purpose |
| 6 | |
| 7 | Before creating infographics, thoroughly analyze the source material to: |
| 8 | - Maximize hook power and swipe motivation |
| 9 | - Identify save-worthy and share-worthy elements |
| 10 | - Plan the visual narrative arc |
| 11 | - Match content to optimal style/layout |
| 12 | |
| 13 | ## Platform Characteristics |
| 14 | |
| 15 | Unlike other platforms, Xiaohongshu content must prioritize: |
| 16 | - **Hook Power**: First image decides 90% of engagement |
| 17 | - **Swipe Motivation**: Each image must compel users to continue |
| 18 | - **Save Value**: Content worth bookmarking for later |
| 19 | - **Share Triggers**: Emotional resonance that drives sharing |
| 20 | |
| 21 | ## Analysis Dimensions |
| 22 | |
| 23 | ### 1. Content Type Classification |
| 24 | |
| 25 | | Type | Characteristics | Best Style | Best Layout | |
| 26 | |------|----------------|------------|-------------| |
| 27 | | 种草/安利 | Product recommendation, benefits focus | cute/fresh | balanced/list | |
| 28 | | 干货分享 | Knowledge, tips, how-to | notion | dense/list | |
| 29 | | 个人故事 | Personal experience, emotional | warm | balanced | |
| 30 | | 测评对比 | Review, comparison, pros/cons | bold/notion | comparison | |
| 31 | | 教程步骤 | Step-by-step guide | fresh/notion | flow/list | |
| 32 | | 避坑指南 | Warnings, mistakes to avoid | bold | list/comparison | |
| 33 | | 清单合集 | Collections, recommendations | cute/minimal | list/dense | |
| 34 | |
| 35 | ### 2. Hook Analysis (爆款标题潜力) |
| 36 | |
| 37 | Evaluate title/hook potential using these patterns: |
| 38 | |
| 39 | **Hook Types**: |
| 40 | - **数字钩子**: "5个方法", "3分钟学会", "99%的人不知道" |
| 41 | - **痛点钩子**: "踩过的坑", "后悔没早知道", "别再..." |
| 42 | - **好奇钩子**: "原来...", "竟然...", "没想到..." |
| 43 | - **利益钩子**: "省钱", "变美", "效率翻倍" |
| 44 | - **身份钩子**: "打工人必看", "学生党", "新手妈妈" |
| 45 | |
| 46 | **Rating Scale**: |
| 47 | - ⭐⭐⭐⭐⭐ (5/5): Multiple strong hooks combined |
| 48 | - ⭐⭐⭐⭐ (4/5): Clear hook with room for enhancement |
| 49 | - ⭐⭐⭐ (3/5): Basic hook, needs strengthening |
| 50 | - ⭐⭐ (2/5): Weak hook, requires significant improvement |
| 51 | - ⭐ (1/5): No clear hook |
| 52 | |
| 53 | ### 3. Target Audience (用户画像) |
| 54 | |
| 55 | | Audience | Interests | Preferred Style | Content Focus | |
| 56 | |----------|-----------|-----------------|---------------| |
| 57 | | 学生党 | 省钱、学习、校园 | cute/fresh | 平价、教程、学习方法 | |
| 58 | | 打工人 | 效率、职场、减压 | minimal/notion | 工具、技巧、摸鱼 | |
| 59 | | 宝妈 | 育儿、家居、省心 | warm/fresh | 实用、安全、经验 | |
| 60 | | 精致女孩 | 美妆、穿搭、仪式感 | cute/retro | 好看、氛围、品质 | |
| 61 | | 技术宅 | 工具、效率、极客 | notion/chalkboard | 深度、专业、新奇 | |
| 62 | | 美食爱好者 | 探店、食谱、测评 | warm/pop | 好吃、简单、颜值 | |
| 63 | | 旅行达人 | 攻略、打卡、小众 | fresh/retro | 省钱、避坑、拍照 | |
| 64 | |
| 65 | ### 4. Engagement Potential |
| 66 | |
| 67 | **Save Value (收藏价值)**: |
| 68 | - Is it reference material? ✓ High save potential |
| 69 | - Is it a checklist or list? ✓ High save potential |
| 70 | - Is it a tutorial? ✓ High save potential |
| 71 | - Is it time-sensitive news? ✗ Low save potential |
| 72 | |
| 73 | **Share Triggers (分享冲动)**: |
| 74 | - "我朋友也需要看这个" → High share potential |
| 75 | - "这说的就是我" → Identity resonance |
| 76 | - "太有用了必须分享" → Utility sharing |
| 77 | - "笑死，给朋友看看" → Entertainment sharing |
| 78 | |
| 79 | **Comment Inducement (评论诱导)**: |
| 80 | - Open-ended questions: "你是哪种类型？" |
| 81 | - Experience sharing: "评论区说说你的经历" |
| 82 | - Debate triggers: "你觉得呢？" |
| 83 | - Help requests: "有更好的推荐吗？" |
| 84 | |
| 85 | **Interaction Design (互动设计)**: |
| 86 | - Polls: "A还是B？" |
| 87 | - Challenges: "你能做到几个？" |
| 88 | - Tags: "@你那个需要的朋友" |
| 89 | |
| 90 | ### 5. Visual Opportunity Map |
| 91 | |
| 92 | | Content Element | Visual Treatment | Example | |
| 93 | |-----------------|------------------|---------| |
| 94 | | 数据/统计 | Highlighted numbers, simple charts | "节省80%时间" 大字突出 | |
| 95 | | 对比 | Before/after, side-by-side | 左右分屏对比图 | |
| 96 | | 步骤 | Numbered flow, arrows | 1→2→3 流程图 | |
| 97 | | 清单 | Checklist with icons | ✓/✗ 列表配图标 | |
| 98 | | 情感 | Character expressions, scenes | 卡通人物表情包 | |
| 99 | | 产品 | Product showcase, lifestyle | 产品实拍+使用场景 | |
| 100 | | 引用 | Quote cards, speech bubbles | 金句卡片设计 | |
| 101 | |
| 102 | ### 6. Swipe Flow Design |
| 103 | |
| 104 | Plan the narrative arc across images: |
| 105 | |
| 106 | | Position | Purpose | Hook Strategy | |
| 107 | |----------|---------|---------------| |
| 108 | | **Cover (封面)** | Stop scrolling | 最强视觉冲击 + 核心标题 | |
| 109 | | **Setup (铺垫)** | Build context | 痛点共鸣 / 好奇心 | |
| 110 | | **Core (核心)** | Deliver value | 干货内容，每页1-2个要点 | |
| 111 | | **Payoff (收获)** | Practical takeaway | 可执行的行动建议 | |
| 112 | | **Ending (结尾)** | Drive action | CTA + 互动引导 | |
| 113 | |
| 114 | **Swipe Motivation Between Images**: |
| 115 | - End each image with a hook for the next |
| 116 | - Use "下一页更精彩" type transitions |
| 117 | - Create information gaps that require swiping |
| 118 | - Build anticipation through numbering ("第3个最重要") |
| 119 | |
| 120 | ## Output Format |
| 121 | |
| 122 | Analysis results should be saved to `analysis.md` with: |
| 123 | |
| 124 | ```yaml |
| 125 | --- |
| 126 | title: "5个让你效率翻倍的AI工具" |
| 127 | topic: 干货分享 |
| 128 | content_type: 工具推荐 |
| 129 | source_language: zh |
| 130 | user_language: zh |
| 131 | recommended_image_count: 6 |
| 132 | --- |
| 133 | |
| 134 | ## Target Audience |
| 135 | |
| 136 | - **Primary**: 打工人、自由职业者 - 追求效率提升 |
| 137 | - **Secondary**: 学生党 - 写论文、做作业需要 |
| 138 | - **Tertiary**: 内容创作者 - 需要AI辅助 |
| 139 | |
| 140 | ## Hook Analysis |
| 141 | |
| 142 | **标题钩子评分**: ⭐⭐⭐⭐ (4/5) |
| 143 | - ✓ 数字钩子: "5个" |
| 144 | - ✓ 利益钩子: "效率翻倍" |
| 145 | - △ 可增强: 加入身份标签 "打工人必看" |
| 146 | |
| 147 | **建议优化**: |
| 148 | - 原标题: "5个让你效率翻倍的AI工具" |
| 149 | - 优化: "打工人必看！5个让我效率翻倍的AI神器" |
| 150 | |
| 151 | ## Value Proposition |
| 152 | |
| 153 | **为什么用户要看？** |
| 154 | 1. **实用价值**: 直接可用的工具推荐 |
| 155 | 2. **省时省力**: 不用自己筛选，直接抄作业 |
| 156 | 3. **FOMO**: 别人都在用，我不能落后 |
| 157 | |
| 158 | **收藏理由**: 工具清单，需要时可以回来查 |
| 159 | |
| 160 | ## Engagement Design |
| 161 | |
| 162 | - **互动点**: 结尾问"你最常用哪个？" |
| 163 | - **评论诱导**: "还有什么好用的工具评论区分享" |
| 164 | - **分享触发**: 打工人会转发给同事 |
| 165 | |
| 166 | ## Content Signals |
| 167 | |
| 168 | - "AI工具" → notion + dense |
| 169 | - "效率" → notion + list |
| 170 | - "干货" → minimal + dense |
| 171 | |
| 172 | ## Swipe Flow |
| 173 | |
| 174 | | Image | Position | Purpose | Hook | |
| 175 | |-------|----------|---------|------| |
| 176 | | 1 | Cover | 吸引停留 | 标题+视觉冲击 | |
| 177 | | 2 | Setup | 建立共鸣 | 为什么需要AI工具 | |
| 178 | | 3-5 | Core | 核心价值 | 每页1-2个工具详解 | |
| 179 | | 6 | Ending | 行动引导 | 总结+互动引导 | |
| 180 | |
| 181 | ## Recommended Approaches |
| 182 | |
| 183 | 1. **Notion + Dense** - 知识卡片风格，适合干货分享 (recommended) |
| 184 | 2. **Notion + List** - 清爽知识卡片风格 |
| 185 | 3. **Minimal + Balanced** - 简约高端，适合职场人群 |
| 186 | ``` |
| 187 | |
| 188 | ## Analysis Checklist |
| 189 | |
| 190 | Before proceeding to outline generation: |
| 191 | |
| 192 | - [ ] Can I identify the content type? |
| 193 | - [ ] Is the hook strong enough? (≥3 stars) |
| 194 | - [ ] Do I know the primary audience? |
| 195 | - [ ] Have I identified save/share triggers? |
| 196 | - [ ] Are there clear visual opportunities? |
| 197 | - [ ] Is the swipe flow planned? |
| 198 | - [ ] Have I identified the best style+layout recommendation? |
文件内容是平台检查时读出的文本，只供查看。平台不会运行包里的任何脚本或程序。
