宝玉小红书图文卡片

Typography System#

Text styling elements for Xiaohongshu infographics.

Decorated Text (花字)#

Stylized text treatments for emphasis and visual appeal.

Name	Description	Use Case
gradient	Gradient color fill	Title emphasis, modern feel
stroke-text	Outlined text with stroke	Cover headlines, high visibility
shadow-3d	3D shadow/extrusion effect	Key terms, depth
highlight	Highlighter marker effect	Critical information, key points
neon	Neon glow effect	Tech content, night aesthetic
handwritten	Authentic handwritten style	Personal touch, casual
bubble	Rounded, inflated letterforms	Cute, playful content
brush	Brush stroke texture	Artistic, dynamic

Tags & Labels (标签)#

Structured text containers.

Name	Description	Use Case
black-white	Black background, white text	Brand names, prices, categories
white-black	White background, black text	Clean labels, minimal style
bubble	Speech bubble style	Dialogue, annotations, callouts
pointer	Arrow pointer with label	Product callouts, pointing to features
ribbon	Ribbon/banner shape	Special offers, highlights
stamp	Stamp/seal style	Authenticity, recommendations
pill	Rounded pill shape	Tags, categories, keywords

Text Hierarchy#

Recommended text sizing for visual hierarchy.

Level	Role	Relative Size	Style
H1	Main title	100%	Bold, decorated
H2	Section header	70-80%	Semi-bold
H3	Subsection	50-60%	Medium weight
Body	Content text	40-50%	Regular
Caption	Small notes	30-35%	Light

Text Direction#

Direction	Description	Use Case
horizontal	Standard left-to-right	Default for most content
vertical	Top-to-bottom columns	Magazine style, traditional Chinese
curved	Text following a curve	Decorative, around shapes
diagonal	Angled text	Dynamic compositions

Text Effects#

Effect	Description	Use Case
shadow	Drop shadow behind text	Readability on busy backgrounds
outline	Outline around letterforms	High contrast visibility
glow	Soft glow around text	Dreamy, emphasis
underline-wavy	Wavy underline decoration	Playful emphasis
strikethrough	Crossed out text	Before/after, corrections

Language Considerations#

Chinese Text (中文)#

• Punctuation: 「」（）、。！？
• Spacing: No spaces between characters
• Line height: 1.5-1.8x for readability

Mixed Text#

• English in Chinese context: Maintain consistent baseline
• Numbers: Use consistent number style (lining vs old-style)

Style-Specific Typography#

Cute Style#

• Rounded, bubbly hand lettering
• Soft shadows, playful decorations
• Pink/pastel color accents

Notion Style#

• Clean hand-drawn lettering
• Simple sans-serif labels
• Minimal decoration

Bold Style#

• Impactful hand lettering with shadows
• High contrast colors
• Strong outlines

Chalkboard Style#

• Chalk texture on all text
• Visible imperfections
• Multi-color chalk variety