references/elements/typography.md
3.3 KB查看排版效果| 1 | # Typography System |
| 2 | |
| 3 | Text styling elements for Xiaohongshu infographics. |
| 4 | |
| 5 | ## Decorated Text (花字) |
| 6 | |
| 7 | Stylized text treatments for emphasis and visual appeal. |
| 8 | |
| 9 | | Name | Description | Use Case | |
| 10 | |------|-------------|----------| |
| 11 | | gradient | Gradient color fill | Title emphasis, modern feel | |
| 12 | | stroke-text | Outlined text with stroke | Cover headlines, high visibility | |
| 13 | | shadow-3d | 3D shadow/extrusion effect | Key terms, depth | |
| 14 | | highlight | Highlighter marker effect | Critical information, key points | |
| 15 | | neon | Neon glow effect | Tech content, night aesthetic | |
| 16 | | handwritten | Authentic handwritten style | Personal touch, casual | |
| 17 | | bubble | Rounded, inflated letterforms | Cute, playful content | |
| 18 | | brush | Brush stroke texture | Artistic, dynamic | |
| 19 | |
| 20 | ## Tags & Labels (标签) |
| 21 | |
| 22 | Structured text containers. |
| 23 | |
| 24 | | Name | Description | Use Case | |
| 25 | |------|-------------|----------| |
| 26 | | black-white | Black background, white text | Brand names, prices, categories | |
| 27 | | white-black | White background, black text | Clean labels, minimal style | |
| 28 | | bubble | Speech bubble style | Dialogue, annotations, callouts | |
| 29 | | pointer | Arrow pointer with label | Product callouts, pointing to features | |
| 30 | | ribbon | Ribbon/banner shape | Special offers, highlights | |
| 31 | | stamp | Stamp/seal style | Authenticity, recommendations | |
| 32 | | pill | Rounded pill shape | Tags, categories, keywords | |
| 33 | |
| 34 | ## Text Hierarchy |
| 35 | |
| 36 | Recommended text sizing for visual hierarchy. |
| 37 | |
| 38 | | Level | Role | Relative Size | Style | |
| 39 | |-------|------|---------------|-------| |
| 40 | | H1 | Main title | 100% | Bold, decorated | |
| 41 | | H2 | Section header | 70-80% | Semi-bold | |
| 42 | | H3 | Subsection | 50-60% | Medium weight | |
| 43 | | Body | Content text | 40-50% | Regular | |
| 44 | | Caption | Small notes | 30-35% | Light | |
| 45 | |
| 46 | ## Text Direction |
| 47 | |
| 48 | | Direction | Description | Use Case | |
| 49 | |-----------|-------------|----------| |
| 50 | | horizontal | Standard left-to-right | Default for most content | |
| 51 | | vertical | Top-to-bottom columns | Magazine style, traditional Chinese | |
| 52 | | curved | Text following a curve | Decorative, around shapes | |
| 53 | | diagonal | Angled text | Dynamic compositions | |
| 54 | |
| 55 | ## Text Effects |
| 56 | |
| 57 | | Effect | Description | Use Case | |
| 58 | |--------|-------------|----------| |
| 59 | | shadow | Drop shadow behind text | Readability on busy backgrounds | |
| 60 | | outline | Outline around letterforms | High contrast visibility | |
| 61 | | glow | Soft glow around text | Dreamy, emphasis | |
| 62 | | underline-wavy | Wavy underline decoration | Playful emphasis | |
| 63 | | strikethrough | Crossed out text | Before/after, corrections | |
| 64 | |
| 65 | ## Language Considerations |
| 66 | |
| 67 | ### Chinese Text (中文) |
| 68 | - Punctuation: 「」()、。!? |
| 69 | - Spacing: No spaces between characters |
| 70 | - Line height: 1.5-1.8x for readability |
| 71 | |
| 72 | ### Mixed Text |
| 73 | - English in Chinese context: Maintain consistent baseline |
| 74 | - Numbers: Use consistent number style (lining vs old-style) |
| 75 | |
| 76 | ## Style-Specific Typography |
| 77 | |
| 78 | ### Cute Style |
| 79 | - Rounded, bubbly hand lettering |
| 80 | - Soft shadows, playful decorations |
| 81 | - Pink/pastel color accents |
| 82 | |
| 83 | ### Notion Style |
| 84 | - Clean hand-drawn lettering |
| 85 | - Simple sans-serif labels |
| 86 | - Minimal decoration |
| 87 | |
| 88 | ### Bold Style |
| 89 | - Impactful hand lettering with shadows |
| 90 | - High contrast colors |
| 91 | - Strong outlines |
| 92 | |
| 93 | ### Chalkboard Style |
| 94 | - Chalk texture on all text |
| 95 | - Visible imperfections |
| 96 | - Multi-color chalk variety |
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